Board meeting. The question everyone asks:
“Which channels actually drive retention?”
Silence. The data lives in five different tools.
Judges
Attribution that connects the full journey.
Before
???
After
BigQuery
Session → Feature usage → Retention
“Which channels drive users who RETAIN?”
The discovery that changed everything.
12%
Paid channels
activation rate
34%
Dev.to
activation rate
Dev.to had 3x the activation rate of paid channels. That insight was impossible before the data was unified.
Data that finally talks to each other.
Pipelines pull from each source — APIs, exports, whatever it takes.
Custom logic maps sessions to users to product events. The attribution model connects first touch to retention.
Now you can ask questions that span the whole funnel.
Not just pieces of it.