First marketer.
GTM from zero.
SuprSend was an infra startup in a category that didn't exist yet. No marketing ops, no RevOps, no data team. I was the first marketing hire, and I built the whole inbound engine, and most of the tooling under it, from scratch.
If you can't get #1 on G2, create a new category. That's what we did.
Founding Growth Engineer & Marketer at SuprSend for two years, remote from India. The campaigns worked, but every workflow I needed, I had to build myself. That's where the shift from marketer to systems builder started, and the work here fed an inbound pipeline in the six figures.
“He built our entire inbound engine from scratch: content, SEO, guest posts, social distribution. He turned it into a steady pipeline of inbound leads that directly converted into demos. For any early-stage startup looking for someone who can own GTM end-to-end, Nikhil is the person you want.”
Nikita Navral · Co-Founder, SuprSend · LinkedIn ↗
If you can't win the category, create one.
SuprSend was too new to rank in any existing G2 category. So instead of fighting for a spot, I defined a new one, notification infrastructure, seeded it with reviews, and took #1. The category itself became a durable inbound channel: buyers searching the problem found us at the top, by definition.
The whole funnel, and the plumbing under it.
Category Creation
Set up SuprSend as a new category on G2 in the notification-infrastructure space, drove the reviews, and took #1. The category itself became an inbound channel.
Acquisition
Built playbooks across technical blogs, customer case studies, LinkedIn distribution, and developer-community campaigns. Multiple TOFU sources, one funnel.
Paid Growth
Ran Google Ads aimed at developer personas, iterating on copy, landing pages, and funnel until the cost per qualified trial made sense.
Automation & Tooling
Built internal workflows that combined every top-of-funnel source into one place, so the team had full-funnel visibility instead of scattered dashboards.
Content Ops
Wrote deep-dive technical blogs and customer case studies that fed trials directly and armed founder-led sales with real material.
Programmatic SEO
Built template-driven programmatic pages on top of the technical content, so organic inbound compounded instead of depending on one-off posts.
Analytics
SQL on Metabase, GA4 setup end to end, and reporting through Looker Studio, so pipeline claims traced back to numbers, not vibes.
What it ran on.
G2 for category and reviews. Google Ads for paid. SQL on Metabase, GA4, and Looker Studio for the numbers. Next.js and React for the tools. LinkedIn for distribution.
The campaigns were never the bottleneck. The systems were.
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